
As a trusted CPA and advisory firm, McKonly & Asbury’s core vision is a simple and guiding truth: Helping Others Thrive. It illustrates the principles the firm was founded on and how every member of the team connects with their colleagues, services their clients, and gives back to the communities where they work and live.
The client-focused firm measures success not by growth or profitability, but through what it calls a “purpose beyond the numbers”—because the impact they make matters most.
“Financial performance is an important measure, of course, but our success lies in knowing we did a good job and helped someone achieve their goals,” said Michael Hoffner, the firm’s Managing Partner.
Two of the most meaningful indicators of that success are low staff turnover and high client retention. Reflecting on the firm’s origins, founding partner Clarence Asbury emphasized that taking care of family came first, followed closely by caring for employees—because when employees are supported, they, in turn, take care of clients. This again goes back to their core vision of helping others thrive and knowing that dedicating the time it takes to understand what thriving means to the client is a sign of their commitment to building relationships that endure.
Henry McKonly shared a similar philosophy, believing leaders should never ask employees to do something they wouldn’t do themselves and should always lead with positivity and openness. These values set McKonly & Asbury apart more than 50 years ago—and they remain central to the firm today. By hiring talented professionals who align with its culture and empowering them to excel, the firm has built a team that delivers exceptional client service. The result is a proven formula that continues to drive strong growth.
From top to bottom, McKonly & Asbury is guided by clear, strategic leadership with the Helping Others Thrive vision statement as its North Star, which has positioned the firm for a bright future.”Our Core Values directly support McKonly & Asbury’s commitment to Helping Others Thrive,” Hoffner says. “Lived out in all areas of our firm, they create a solid foundation for individual and collective success. We lead with our Core Values because the strongest, most effective, most enduring relationships happen when people and organizations are culturally aligned.”
In addition to prioritizing the right talent, the firm is making intentional investments—particularly in emerging technologies—to enhance its traditional services in assurance, accounting, and tax. These advancements enable team members to focus on higher-risk, higher-value work while expanding advisory services to meet clients’ evolving needs.
“One example is our investment in becoming a Certified Third-Party Assessor Organization, which allows us to provide Cybersecurity Maturity Model Certification services both locally and nationwide,” Hoffner said.
The firm’s people-first approach also extends beyond the workplace through active community engagement. Team members are encouraged to participate in programs like Leadership Lancaster and Leadership Harrisburg, where they serve alongside other community leaders while building personal and professional skills.
“We also organize a firm-wide Day of Service each year, where employees across all four of our Pennsylvania offices step away from their daily responsibilities to give back to local nonprofit organizations,” Hoffner added. “This allows us to make a meaningful impact in our communities while strengthening collaboration and connection among our team members.”
McKonly & Asbury also prioritizes strong partnerships with colleges and universities, cultivating future talent through year-round internship programs. In recognition of these efforts, the firm was named a “Greatest Place to Intern” in 2025 by the PA Chamber—an honor it hopes to earn for many years to come.
Serving a diverse range of businesses, nonprofits, and individuals across Pennsylvania and nationwide gives the firm a unique, cross-sector perspective. This breadth of experience enables McKonly & Asbury to bring valuable insight to the PA Chamber and the regions it serves.
“We enjoy collaborating with other providers to deliver the best possible services to our marketplace, and we look forward to working with fellow Chamber members to strengthen Pennsylvania’s business climate,” Hoffner said.
By staying true to its Helping Others Thrive vision, maintaining a client-centric focus, and continuing to invest in the future, McKonly & Asbury is well positioned for sustained growth and lasting impact across the Commonwealth.
