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A Bank of the People: With a 100-Year Foundation, Truist is Built to Last in the Communities It Serves

Published by Nathaniel Chambers on October 21, 2024
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Truist Bank logo

Pennsylvanians likely recognize the Truist brand from its signature purple color and logo. But did you know that the company – albeit under different names and brands – has had a Pennsylvania presence for more than 100 years? It was only in 2019 that the bank took on its new branding, along with its purpose, which is to inspire and build better lives and communities.

Today, Truist is a top 10 U.S. commercial bank with leading market share across numerous high-growth markets. Headquartered in Charlotte, North Carolina, its footprint includes 1,900 branches across 17 states and Washington, D.C. – including approximately 150 in Pennsylvania. Truist is an all-in-one bank that offers a wide range of products and services through its wholesale and consumer businesses, including consumer and small business banking, commercial banking, corporate and investment banking, wealth management, payments, and specialized lending businesses.

But perhaps more than anything, Truist is known for its employee and community benefits. From no overdraft fees, to its $22 an hour employee minimum wage (among the industry’s highest), to a top-tier Community Benefits Plan, Truist is always people and community minded. 

If you’re in the same neighborhood as a Truist Bank, there’s a good chance you’ve seen their team at a community event. The company’s mission is one of servant leadership, with employees aiming to support projects, organizations, and initiatives that strengthen the team’s social fabric and address the specific needs of the communities and individuals they serve.

Truist is active in philanthropy, community sponsorships, volunteerism, Community Reinvestment Act commitments, and other initiatives focused in five primary areas: leadership development, building career pathways, strengthening small businesses, educational equity, and building thriving communities.

Last year, Truist, along with the Truist Foundation, Truist Charitable Fund, and the Community Reinvestment Act department, invested $99.3 million through philanthropic grants across the communities it serves. Nearly $4 million of that was in Pennsylvania, where teammates volunteered about 2,700 hours in 2023. 

Coming out of the pandemic, the company’s Truist Cares Foundation donated more $50 million to help provide technology, monetary grants, food services, emergency relief, and devices to help children with digital learning. Of the nearly $2 million in grants to 200 small businesses, 80 percent of them were minority-owned.

Truist is also known for its corporate expansion, and Pennsylvania is one of the bank’s key growth markets. Actively calling on clients and prospects is a priority for the Truist team throughout the Commonwealth, as they remain focused on their position as a commercial banking growth engine fueled by regional deposits.

The very first Truist Championship, a PGA TOUR Signature Event, will be held in Pennsylvania on May 7-11, 2025, at The Philadelphia Cricket Club’s Wissahickon Course.

As Truist looks to the future with optimism, thanks in large part to its growth in Pennsylvania, its priorities include growing and deepening relationships with core clients, maintaining its expense discipline, returning capital to shareholders, and enhancing customers’ digital experience through T3 (Technology + Touch = Trust), all while maintaining and strengthening strong risk controls and asset quality metrics.

The Truist team’s forward momentum continues to drive them toward a growth outlook with increased engagement in the communities they serve. Truist truly is a bank of the people, and their reach is exponential.

 

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Nathaniel Chambers
Nathaniel Chambers
Nathaniel Chambers is the managing supervisor, lead writer and editor of My FrontPage Story. He is a former intern for the company who took over day-to-day operations in 2021.

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