TikTok is one of the younger social media platforms out there, which makes it the perfect social platform to get in on the ground floor on.
And yet, because of this, there are a lot of positives of building your brand on the platform as well as some negatives. Check out our list of five pros and five counteracting cons below to keep in mind when considering building a brand on TikTok.
So, what’s our takeaway from this? Get in before it’s too late. There is still a huge opportunity for businesses and brands to build themselves on TikTok; it’s just a matter of figuring out how. If you have even just a little bit of extra time or resources, we would recommend at least giving it a shot.